I am an independent or freelance researcher with a PhD in Museology from the University of Manchester. I am interested in how museums make decisions and relate to social media – meaning, the platforms, users, and businesses that are often encompassed within this term. This interest leads me to consider how museums are organised, how they think and behave ‘strategically’, and who is involved in this decision-making. Similarly, I am a champion for inclusive, ethical, equitable, and empathetic practices in cultural institutions.
In other words, I am interested in who and what museums value – from stakeholders to resources; and how this translates to how museums present themselves and how they want to be perceived (their brand).
As an independent and early career researcher, I aim to carry out projects that intersect three main themes:
- Museums / cultural & heritage institutions
- Social media / including its different uses in marketing and communications
- Branding / mission, vision, values, identity
I am open to collaborative projects, conferences, guest talks/lectures, and other public speaking events. I am also open to chat, bounce ideas, and help develop strategies/projects.
PhD in Museology, University of Manchester, 2021
MA in Museum and Gallery Practice, University College London, 2016
BA in Archaeology & Art History, University of Calgary, 2009